AdJuggler Partners with Click Forensics to Eliminate Click Fraud and Improve Traffic Quality for Online Ad Campaigns
Award-Winning Ad Serving Platform Helps Clients Achieve Faster ROIs and Better Manage Their Advertising Spending
ALEXANDRIA, Va. - November 4, 2008 - AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, announced today that is has partnered with Click Forensics to help combat click fraud and improve overall traffic quality for AdJuggler’s ad network and website publisher clients. As the rate of click fraud continues to rise at alarming rates - often spawned by underground players who pay members to fraudulently click on ads - AdJuggler can now help clients improve campaign performance by excluding low-quality traffic, significantly reducing click fraud, and channeling ad spend to sites and networks that drive traffic with the highest likelihood of conversion.
"The online ad market in the United States alone is approaching $25 Billion and is still growing at approximately 25 percent annually, so we want our customers to be certain that the money they are spending on their campaigns is spent as efficiently and effectively as possible," said David Moser, president of AdJuggler. "Through our partnership with Click Forensics, our clients can be confident that we can detect the invalid clicks that go through our system and improve the overall quality of their campaigns."
It’s estimated that about half of all online ad dollars are going into deals requiring advertisers to pay by the click. And with 10-16 percent of ad clicks estimated to be fake, that represents more than $2.5 billion in annual billings. Now online publishers using AdJuggler with Click Forensics can block invalid clicks before they reach an advertiser, filter poor traffic from the billing system, and score acceptable traffic into tiers ranked by quality. By scoring every click, publishers can make real-time routing decisions to increase advertiser confidence in the quality of the traffic they receive.
"Managing traffic quality is one of the most important steps in reaching an ROI for an online ad campaign," added Moser. "We can now effectively help advertisers reduce costs and improve conversions rates, help ad networks attract and retain advertisers and improve overall eCPM, and help publishers attract quality advertisers, maximize clicks and increase earnings per click."
"AdJuggler’s customers no longer have to face the daunting task of trying to protect themselves and their clients from bad clicks on their own," said Paul Pellman, CEO of Click Forensics, Inc. "By working across search engines, content networks and publisher web sites, we’re working together to deliver the best technology available for identifying and blocking poor quality traffic."
About AdJuggler, Inc.
AdJuggler provides a leading SaaS-based digital ad serving platform for nearly 300 publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales@adjuggler.com.
