AdJuggler Version 6.1 Released

AdJuggler Releases Version 6.1 of
Award-Winning Ad-Serving Platform

Major Update Strengthens Robust Platform with Streamlined Processes and New and Enhanced Tools, Resulting in Maximum Returns for Customers

ALEXANDRIA, Va. - Jan 1, 2009 - AdJuggler Inc., the industry leader in high performance, high yield online ad management systems, announced today the release of version 6.1 of the AdJuggler ad serving platform. This release is a major update that enhances our products on many fronts and is part of AdJuggler's ongoing effort to help clients manage and maximize yield and revenue on their advertising campaigns with relative ease.

AdJuggler 6.1’s bundled application includes various customer requested enhancements, streamlined processes, and adds new tools and improved existing tools necessary to manage, integrate and track advertisement campaign on sites using AdJuggler’s Enterprise-level platform. As with previous AdJuggler releases, version 6.1 provides an intuitive user interface and a comprehensive set of ad serving features that combine to create a powerful ad-serving platform. In addition to the many new features making their debut in 6.1, the existing features have been refined and enhanced. This release contains the following major enhancements:

  • Click Forensics Integration: AdJuggler Inc. has partnered with Click Forensics, the industry leader in traffic quality management, to help combat click fraud and improve overall traffic quality for AdJuggler’s ad network and website publisher clients. With AdJuggler 6.1, customers can now identify, analyze, and exclude low-quality and fraudulent traffic from their site, significantly reducing click fraud, and channeling ad spend to sites and networks that drive traffic with the highest likelihood of conversion.
  • PPC Service Integration, “XML Feed” ads: Now customers may integrate the AdJuggler with any PPC service that provides XML feeds. AdJuggler connects to the service, parses XML and converts it in the HTML by the custom template. AdJuggler 6.1 also provides list of the predefined conversion templates for the most famous PPC services.
  • Advanced changelog: Clients can now monitor all changes in the business entities such as advertiser, campaign, publisher, ad sport, etc. directly from the AdJuggler UI. Changelog produces a detailed report of changes on any entity in addition to identifying the user and/or administrator responsible for the changes.
  • Improved usability of the report generation form, including exclusion filters in reports. AdJuggler 6.1 can now save and report rejected impressions/clicks, so customers may understand the quality of the traffic via the standard statistics reports.
  • Campaign Control: Campaign start and end dates can now be specified to hour accuracy.
  • Entity restoration: Customers can restore deleted entities from Trash via the User Interface.
  • Simple and easy creation of "Text" ads via simple form ("text" and "link" fields).
  • Campaign click frequency capping: Customer may specify click limit per day.

Improved Dashboard: In AdJuggler 6.1, dashboard report requests are processed immediately, allowing the Dashboard to display statistics much faster


About AdJuggler, Inc.

AdJuggler provides a leading SaaS-based digital ad serving platform for nearly 300 publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales@adjuggler.com.