AdJuggler's Ad-Serving Technologies Are Certified as Compliant with IAB Guidelines

ALEXANDRIA, Va. - April 28, 2009 - AdJuggler Inc., the industry leader in high performance, high yield online ad management systems, announced today that its ad-serving technologies have been found in complete compliance with the Interactive Advertising Bureau’s (IAB) industry-developed measurement guidelines.

The award-winning AdJuggler platform is IAB certified after being audited and accredited by the Audit Bureau of Circulations interactive unit (ABCi).

"Our adherence to the IAB’s measurement standards is a big step for us in validating our leading edge ad-serving technologies and processes," said Jonathan Rivers, executive vice president of AdJuggler. "When coupled with our second-to-none customer service and support, the proven AdJuggler platform is one that customers can trust for optimal digital campaign yield and return."

Primarily addressing the lead currency of online advertising, the ad impression, the IAB’s guidelines offer a detailed definition for the counting of those impressions. This is a crucial component in establishing consistent and accurate online advertising measurements across ad-serving technologies and publishers in the U.S. and globally.

ABCi's audit of AdJuggler's ad-serving technology included a comprehensive review of its measurement methods, filtration procedures and basic processes surrounding order entry, ad delivery and measurement.

About AdJuggler

AdJuggler develops and manages a leading SaaS-based digital ad serving and management platform. The AdJuggler® platform comprises unique solutions for advertisers, publishers, and networks, as well as a variety of ad operations and technology customization services. AdJuggler was founded in 1999 and boasts nearly 300 customers across all major global geographies. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales@adjuggler.com.