AdJuggler's Ad-Serving Technologies Are Certified as Compliant with IAB Guidelines

AdJuggler's Ad-Serving Technologies Are Certified as Compliant with IAB Guidelines

ALEXANDRIA, Va. - April 28, 2009 - AdJuggler Inc., the industry leader in high performance, high yield online ad management systems, announced today that its ad-serving technologies have been found in complete compliance with the Interactive Advertising Bureau’s (IAB) industry-developed measurement guidelines.

The award-winning AdJuggler platform is IAB certified after being audited and accredited by the Audit Bureau of Circulations interactive unit (ABCi).

"Our adherence to the IAB’s measurement standards is a big step for us in validating our leading edge ad-serving technologies and processes," said Jonathan Rivers, executive vice president of AdJuggler. "When coupled with our second-to-none customer service and support, the proven AdJuggler platform is one that customers can trust for optimal digital campaign yield and return."

Primarily addressing the lead currency of online advertising, the ad impression, the IAB’s guidelines offer a detailed definition for the counting of those impressions. This is a crucial component in establishing consistent and accurate online advertising measurements across ad-serving technologies and publishers in the U.S. and globally.

ABCi's audit of AdJuggler's ad-serving technology included a comprehensive review of its measurement methods, filtration procedures and basic processes surrounding order entry, ad delivery and measurement.


About AdJuggler, Inc.

AdJuggler provides a leading SaaS-based digital ad serving platform for nearly 300 publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales@adjuggler.com.