Ad Operations

Outsourced Ad Operations & Trafficking Services

As an advertiser or agency, your business grows by developing new marketing programs, understanding the end-customer, managing the creative process, and ensuring business results.  As a publisher or network, your focus is optimizing traffic, ensuring that content is relevant, and helping advertisers to drive audience response.

Your priorities, as a result, may not be operating and optimizing the ad serving platform.  This is where AdJuggler’s Ad Operations services can provide advertisers, agencies, publishers, and networks with a cost-effective extension to their own teams.  Typical customers that utilize our complete outsourced services include:

  • Publishers with specialized or seasonal spikes in traffic and advertising demand
  • Advertisers and agencies new to digital marketing or preferring to avoid in-house headcount to manage the platform
  • Networks utilizing multiple platforms and seeking to construct and manage a new channel
  • Smaller publishers and specialty advertisers who lack ad operations skill sets

Our Ad Operations team works with your account executives and sales professionals to implement, track, and report campaign activity, while collaborating with you on approaches to optimizing placement, targeting, and other campaign variables, and administer your system account.

AdJuggler provides affordable service rates, ultimately structured on a fixed monthly rate, based on an agreed-upon hourly commitment gauged during a pilot period.