Custom Development

Custom Development Services That Differentiate Your Business Model

Digital advertising has significantly matured as a mainline marketing function.  It has fundamentally altered the structure and business relationship between advertisers, agencies, and media placement.  This ever-evolving ecosystem also includes network intermediaries, exchanges, analytic specialists, proprietary data providers, and traditional business processes seeking to integrate digital programs together with traditional marketing and sales channels in optimizing the right mix of tactics and spend to drive end-customer revenue and loyalty.

The AdJuggler platform is so robust that 94% of our customers will never need customization to their ad serving and management system.  That said, certain customers and providers seek to marry AdJuggler with other data and system assets to streamline their operations, improve work flow quality, link to adjacent business systems, and integrate data for more insightful targeting and reporting.

This is why AdJuggler deployed its application programming interface (API) in 2007.

We can custom-design customer-specific modules and interfaces based on our robust API without threatening the stability or compatibility of AdJuggler’s kernel and middleware layers.

Typical customizations include:

  • Custom publisher or advertiser portals
  • Custom reporting, integrated with other campaign management software
  • Interfaces to billing applications and CRM
  • Custom datasets and proprietary algorithms
  • Self-service ordering from smaller advertisers

Our software development team comprises decades of proven software design experience, utilizing standard methodologies and tools across the development, testing, and launch cycle.  We welcome the opportunity to discuss your needs and how we can leverage AdJuggler to differentiate your business.