The AdJuggler® Marketer Solution (AMS) enables marketers and their agencies to manage, measure, and optimize digital advertising spend across multiple brands, programs, campaigns, and online publishers.
Digital tactics increasingly dominate corporate marketing budgets. Whether it’s advertisers looking for brand reach or lead generation, program executives and their agencies require clear visibility into digital channel yields and the flexibility to remix digital creative, publisher channels, and targeting approaches to improve ROI.
The AdJuggler® Marketer Solution - now in an updated third version release - is designed for how marketers and agencies work. AMS delivers an IAB-compliant toolset together with a scalable, on-demand service to support advertisers, specialized CPA marketers, and digital agencies seeking to better manage their digital program operations and results.
Making Good Marketers Better
- Better Targeting. Better Yield. Digital’s power is in the data - in data-driven targeting and direct feedback that ultimately improves user relevance. Whether it’s demographics, behavioral or contextual attributes, cookies, frequency capping, or other third-party enriched sources, AMS gets you to the right audience. What’s more, our built-in algorithms provide “push button” methodologies to expand reach and optimize response yields across multiple audiences, publishers and networks.
- Mid-Course Correction. In Real-Time. Maybe your program isn’t working, or maybe you’re running a split-cell test on different creative and copy. Unlike many ad management software alternatives, AMS enables real-time ad switching and audit logs. No need to wait to the end of the period. See impact now.
- Rich Media Support. Media Execution. Digital creative techniques continue to innovate how advertisers drive attitudes and behaviors with target audiences. AMS is at the forefront in supporting traditional and leading-edge formats, while also providing ad trafficking and operations services for marketers and agencies requiring campaign support.
- Ease Of Use. For How Marketers And Multi-Client Agencies Want To Work. As digital media management rapidly matures, both marketers and agencies increasingly require robust business processes and tools to manage programs and investment. AMS v.3.0 is built on the Adobe’s Flex® toolset, providing an intuitive, easy-to-use application for new and experienced users. Understanding that ad serving and management are only part of your operations, our standard platform also includes a rich, customizable API to link to your billing systems, third-party data sources, CRM, or branded client portals.
- On-Demand Reporting And Querying. Whether you want a mid-day update, a split-cell comparison, or a post-program yield analysis, AMS provides a portfolio of reports for the marketer and agency account team. Perhaps even more valuable, the reporting module offers a rich set of parameters to generate custom queries and graphical outputs relevant to your business needs.
