The AdJuggler® Network Solution (APS) enables digital networks to increase profits by efficiently scaling and managing increased inventory and traffic, and better differentiating the value of connecting to their publisher channels.
The digital network industry is evolving rapidly with a variety of intermediaries competing for advertising inventory and publisher traffic. While certain networks emphasize expertise in obtaining superior campaign yields for advertisers, others differentiate through distribution reach and better positioning the needs of individual publishers and their user segments. To be a market leader, networks must increasingly package and demonstrate greater value to media buyers and sellers, while efficiently managing a complex set of relationships, campaigns, and pricing structures.
The AdJuggler® Network Solution - now in its seventh version release - provides a scalable platform to build and grow a profitable network. It melds the best of AdJuggler’s digital media management features for publishers and advertisers, enabling even small networks to automate and rapidly scale the number of network partners it serves, while providing the reporting and insight on inventory and traffic to optimize pricing and margins.
Connecting Advertisers And Publishers - More Efficiently
- Ad Delivery Speed. It’s Job One. Slow digital ad delivery is the most common reason for publisher defection. AdJuggler has been operating its high-performance, global SaaS platform since 2002, supporting multi-billion impression networks, publishers, and advertisers across the Americas, Europe, the Middle East, and Asia Pacific. Speed matters. AdJuggler delivers.
- Scale The Business Without Scaling Operational Cost. Networks must manage an exponential set of advertisers, agencies, peer networks, exchanges, and publishers. AdJuggler’s flexible pricing structure, intuitive user interface, self-service portal for advertisers and publishers to initiate and review campaigns, and interfaces to simplify invoicing and reconciliation, enables networks to cost-effectively grow the business.
- Manage And Adjust Inventory. Optimize Price In Real-Time. Networks optimize inventory and traffic on a daily basis. AdJuggler’s real-time forecasting tools enable networks to predict imbalances, resell inventory, or drive incremental volumes - all to improve price realization and monthly profits.
- Insight Into End-User Behavior = Better Margins. Whether you’re a network executing targeted campaigns for advertisers, or a network representing publishers, understanding traffic behavior and segment preferences drives superior margins. AdJuggler supports behavioral, geographic, and contextual targeting, while providing robust reporting, querying, and graphing capability. Value-added traffic and campaign analysis informs better pricing and greater differentiation as a network partner.
- On-Demand Reporting And Querying. Whether you want a mid-day update, a split-cell comparison, or a post-program yield analysis, AdJuggler provides a portfolio of reports for the network provider, its publishers, and its advertisers. Perhaps even more valuable, the reporting module offers a rich set of parameters to generate custom queries and graphical outputs relevant to your business needs.
