The AdJuggler® Publisher Solution (APS) enables digital publishers - organizations managing one or multiple online audiences - to effectively run a dynamic ad management business and profitably monetize their unique content and user audiences.
Advertisers are always looking for the best yield and user engagement for their advertising investment. Publishers can no longer operate as digital billboards. To grow a profitable advertising model, they must match marketer propositions to their audiences’ unique demographics, behaviors, and preferences. They must efficiently serve advertisers, while optimizing the pricing and volumes linked to their advertising and content inventory. Perhaps most important, publishers must demonstrate ROI to attract and retain the best advertising partners.
The AdJuggler® Publisher Solution - now in its seventh version release - enables publishers to efficiently and profitably grow advertising revenue and advertising yield. APS delivers an IAB-compliant ad serving software toolset together with a scalable, on-demand service to support publishers in working effectively with advertisers, digital agencies, networks, and specialized CPA marketers.
Making Good Marketers Better
- Behavioral Segmentation. Not Just Demographics. “79% aged 25-34; 73% earning $75,000.” Basic demographics no longer attract quality CPM. Advertisers need to understand how your users respond to various campaign formats, combo positions, and creative alternatives. AdJuggler analytics - combined with support for industry-standard contextual and behavioral targeting approaches - enables publishers and their advertisers to better predict user segment behavior and campaign yields.
- Jointly Measuring & Correcting Campaigns. In Real-Time. Although advertisers and their agencies are monitoring campaigns across publishers, the best publishers are out in front with deeper campaign analysis, split-cell comparisons, and advise on adjusting campaigns that will drive advertiser yield, while also optimizing publisher eCPM.
- Scalable, Integrated Advertising Management. APS enables multiple campaigns, media formats, advertisers, networks, and targeting criteria. AdJuggler’s new user interface is easy-to-use for new publishers, while also providing scalable workflow to professionally managing larger, more dynamic advertising businesses. Additionally, our self-service advertiser and payment modules automate key processes, while an extensible API provides interfaces to external data sources, portals, and financial systems.
- Optimize Inventory. Price For Profit. AdJuggler’s enables publishers to drive optimal user engagement and position pricing. Publishers can support all rich media alternatives, including Flash and alternative video formats, and can forecast traffic and campaign yields to set premium and remnant pricing by advertising category. These same predictive algorithms provide an empirical basis to optimize ad positions, eCPMs, impression volume, and overall aggregate profit.
- On-Demand Reporting And Querying. Whether you want a mid-day update, a split-cell comparison, or a post-program yield analysis, APS provides a portfolio of reports for the publisher and its advertising partner. Perhaps even more valuable, the reporting module offers a rich set of parameters to generate custom queries and graphical outputs relevant to your business needs.
