Since 1999 AdJuggler has been a pioneer in delivering highly-scalable, full-featured digital advertising management. In 2002 the company leveraged its Internet engineering roots to migrate the AdJuggler software to SaaS service, and we continue to tune and expand the service for the most demanding and sophisticated advertisers, networks, and publishers.
Why The Technology Matters
Our technology service comprises the following seven-component architecture:
- SaaS Platform Distributed architecture, CDN edge serving, Tier-1 global network, and hot site redundancy enable worldwide user base.
- Execution Engine Boulean, tree-based decision and execution logic, and stateless rules processing deliver targets ads in "1/8 second".
- Performance Data Campaign performance and user behavior repository inform better program design and better price realization.
- Targeting Data Native and third-party campaign and user data appends enhance behavioral, demographic, and contextual targeting.
- Reporting Engine Flexible, real-time reporting, query generation, and graphing enable transparent reporting and program correction.
- Work Flow Intuitive user-interface, richer work flow, self-service modules, and flexible security tailored for marketers, publishers, and networks.
- Application Programming Interface Exposed, industry-standard data model integrates AdJuggler with third-party applications and data.
We are focused on providing differentiated application, analytic, and technology services, so that our media customers can focus on growing their core business models.
